A dynamic, innovative space dedicated to meeting, inspiration and creativity, within which MINI launched a series of capsule collections, the result of collaborations with young designers, inspired by genderless fashion trends (MINI Fluid Fashion and Bold Genderless Talents), international influences (Beyond Native) and key concepts of the MINI spirit (New Perspectives on our DNA).

Four editions, in which Special Glue took care of the design, construction and management of the large open space, taking care of the architectural projects and set design, musical entertainment, digital engagement activities and the management of international guests.

Great attention was given to social interactions and content, with a series of “Talking Lunches” which was attended by journalists, influencers, exponents of the fashion world and of course the designers themselves. An opportunity to explore alternative points of view and offer guests the always innovative interpretation of the MINI world.

mini pitti uomo 91 brand activation 3 yombe

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