Every night becomes wonderful. The launch concept of the new Seat SUV comes to life in an unexpected celebration that overturns the expectations of the public. We chose the Ventura Design District in Milan and set up an urban arena where the vehicles were main characters in a sequence of shows and exhibitions. A car parade, destined to enhance all the assets of the new model. Performance with influencers, modern choreographies and entertainment, conducted by DJ Hosts “La Pina and Diego” from Radio DeeJay. Brand activation & electronic engagement with led bracelets that react to different performances. Closing party with DJ Set.