Four days immersed in the world of Nintendo for the launch of the new Super Mario Bros. Wonder. We created a technological hub in the center of Milan, designed and set up to immerse enthusiasts in the worlds of the new title from the Japanese company. Four gaming stations, LED walls on all the walls of the location with Instagrammable content from every angle, thus amplifying the power of the operation.

Many visitors during the activation days were able to try the game and receive gadgets, take photos, meet the Super Mario character in the store, and much more, for an unforgettable experience.
In the evening, exclusive invitation-only parties for influencers and gamers in the industry, with cocktails and game trials dedicated solely to them.

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